GSMA Mobile World Congress is the largest,most significant and successful global mobile event in the world.
A four day conference and exhibition that attracts 47,000 visitorsfrom the world's largest and most influential mobile operators, softwarecompanies, equipment providers, internet companies and media & entertainment organizations, as well as government delegations.
OBJECTIVES
SOLUTIONS
Since 2005, BLUE PROJECTS conceived, designed and organized a hospitality suite with 7 meeting rooms and a separate exhibition booth. Everyyear, we coordinated the meetings, the transport and the registration of the complete Adobe crew. This also included the complete C level attendance. A 90 sqm booth enabled the launch of Adobe Flash demonstrations on morethan 40 devices. In addition, Blue Projects organized the Adobe experts showschedule taking place in their own exhibition theatre.
RESULTS
A four day conference and exhibition that attracts 47,000 visitorsfrom the world's largest and most influential mobile operators, softwarecompanies, equipment providers, internet companies and media & entertainment organizations, as well as government delegations.
OBJECTIVES
- Present the Advance Open Screen Project initiative to their partners and influencer
- Position its leadership role in bringing a richer, more immersive user experience to mobile devices
- To demonstrate Adobe's commitment to mobile and Open Screen Project.
SOLUTIONS
Since 2005, BLUE PROJECTS conceived, designed and organized a hospitality suite with 7 meeting rooms and a separate exhibition booth. Everyyear, we coordinated the meetings, the transport and the registration of the complete Adobe crew. This also included the complete C level attendance. A 90 sqm booth enabled the launch of Adobe Flash demonstrations on morethan 40 devices. In addition, Blue Projects organized the Adobe experts showschedule taking place in their own exhibition theatre.
RESULTS
- 3000 contacts every year, creating further qualified leads
- Over 120 business meetings with all segments of the mobile world scheduled
- Keynote speech delivery at the congress
