A world class event for future developments in content delivery
IBC is an essential event for professionals across the electronic media, broadcasting and entertainment industry. IBC 2010 was the second largest IBC of all time: 1,300 key international suppliers from around the world exhibiting in around 100 square meters spread around thirteen halls at the RAI in Amsterdam.
OBJECTIVES
SOLUTIONS
To achieve these goals, BLUE PROJECTS has worked with Adobe each year since 1999, culminating in the design and organisation of a 150 sqm branded exhibition booth with meeting rooms, a theatre showing more than 15 presentations per day and a software demonstration area.
BLUE PROJECTS also proposed and organized additional supporting events such as executive and press dinners and exclusive presentations around Amsterdam.
RESULTS
IBC is an essential event for professionals across the electronic media, broadcasting and entertainment industry. IBC 2010 was the second largest IBC of all time: 1,300 key international suppliers from around the world exhibiting in around 100 square meters spread around thirteen halls at the RAI in Amsterdam.
OBJECTIVES
- Achieve awareness of Adobe's new ways to create more engaging customer experiences
- Bring in new customers to Adobe's media products
- Introduce and create awareness of Adobe digital video workflow
- Create awareness of Adobe products amongst visitors from around the world
- Generate new leads
SOLUTIONS
To achieve these goals, BLUE PROJECTS has worked with Adobe each year since 1999, culminating in the design and organisation of a 150 sqm branded exhibition booth with meeting rooms, a theatre showing more than 15 presentations per day and a software demonstration area.
BLUE PROJECTS also proposed and organized additional supporting events such as executive and press dinners and exclusive presentations around Amsterdam.
RESULTS
- 3500 contacts every year, enriching the Adobe qualified leads database
- Over 45 targeted business meetings scheduled with all segments of the Broadcast Industry
