EUROSTAR Exhibition

For over a decade now, the EuroSTAR software testing exhibition has been the most successful and widely acknowledged gathering of European software testing professionals, and for most people, the premier training and education event on the testing calendar.

OBJECTIVES
By attending this conference-exhibition, Cognizant created specific key messages so as to:

• Emphasise their positioning as being the largest provider of independent verification and validation services
• Create awareness of Cognizant's comprehensive suite of software testing services and dedicated solutions across multiple industries and domains 
• Emphasize Cognizant's commitment in bringing a new level of testing excellence by getting in touch with potential clients
• Create qualified leads

SOLUTIONS
To achieve the goals listed above, Cognizant participated as a platinum partner in order to have a hospitality area in the main entrance hall.

BLUE PROJECTS created a 110 sqm web-village where everybody could meet, surf online and enjoy high quality coffee around the following installation:

• 6 pedestals with laptops for people to be on the internet, blogging and/or twitter
• 3 seating areas within the whole construction
• 2 standing tables and 2 meeting areas outside the construction
• 2 Cognizant demo-stations
• 1 distribution point for free Italian coffee

RESULTS

• 14 qualified leads
• Increased awareness of what Cognizant does