The 25 years of Photoshop exhibition tells the success story
of Photoshop.
Photoshop became not only the standard professional quality image editor, it's also a cultural touchstone with a reach that extends to advertising, fashion, television, film and the news. The word "Photoshop" was even added as a verb to the Webster's dictionary in 1992.
OBJECTIVES
SOLUTIONS
BLUE PROJECTS, as a pro-active adviser to Adobe, proposed, created and produced this exhibition.
The BLUE PROJECTS concept was to show each version of Photoshop on a range of Apple Mac's from the year that particular Photoshop version was launched.
RESULTS
Over 12.000 visitors in 10 days who renewed their brand loyalty with Photoshop.
Photoshop became not only the standard professional quality image editor, it's also a cultural touchstone with a reach that extends to advertising, fashion, television, film and the news. The word "Photoshop" was even added as a verb to the Webster's dictionary in 1992.
OBJECTIVES
- Showing Adobe's leadership in the creative world and the innovative power of Photoshop
- Showing the professionals where Photoshop started
SOLUTIONS
BLUE PROJECTS, as a pro-active adviser to Adobe, proposed, created and produced this exhibition.
The BLUE PROJECTS concept was to show each version of Photoshop on a range of Apple Mac's from the year that particular Photoshop version was launched.
RESULTS
Over 12.000 visitors in 10 days who renewed their brand loyalty with Photoshop.
