The world around us is changing rapidly and the demands upon designers, photographers, video and film producers is increasing. The Creative Suite Roadshows introduced this target audience to some of the changes emerging within this industry using Adobe Creative Suite. The brief included Creative Suite training.
BRIEFING ISSUES:
OBJECTIVES
SOLUTIONS
In 2009 and 2010, BLUE PROJECTS helped design and set up the roadshow communication campaign, and coordinate all the roadshow logistics (including exhibition site coordination, give-aways, production, catering, partner assistance, registration coordination and lead management).
BLUE PROJECTS made sure that Design, Web and Video presentations were given by renowned industry experts and Adobe's best presenters. With our Event 2.0 strategy, we took care of the integration between Web and Live Communications.
RESULTS
BRIEFING ISSUES:
- How can we increase awareness of the next generation of CS-suites?
- Is it possible to continue the messaging in the marketplace, from announcement to shipment?
- How to maximise audience involvement with the new products?
- How to maximize the impact and momentum of the launch within budget and resource constraints?
OBJECTIVES
- Successful introduction of CS4 and CS5 to the market
- Create awareness around new releases
- Address potential up-grade seats to migrate to new versions
- Reach maximum number of people with limited resources
SOLUTIONS
In 2009 and 2010, BLUE PROJECTS helped design and set up the roadshow communication campaign, and coordinate all the roadshow logistics (including exhibition site coordination, give-aways, production, catering, partner assistance, registration coordination and lead management).
BLUE PROJECTS made sure that Design, Web and Video presentations were given by renowned industry experts and Adobe's best presenters. With our Event 2.0 strategy, we took care of the integration between Web and Live Communications.
RESULTS
- Maximised networking opportunities for Adobe's Creative Suite community
- Achieved seamless interaction with partners
