"More than 80% of marketing
departments' time is spent managing activities associated with executing a
marketing program or campaign. Too
often, much of this time is taken up in ‘fire-fighting' ie; working to control
unforeseen issues and problems that continually arise in marketing activities. This
gives them little time for doing the critically strategic work, such as brand
architecting, portfolio management and new product development. As a result,
the quality of their output and success rate of their marketing activities
suffers."
Naveen Jain &
Marianne Seller, Accenture
Blue Projects creates an individual customised portal where we and our clients can keep track of all the activities and milestones relating to their particular projects
The Blue Dashboard is the project management central portal between you and your BLUE PROJECTS Account Manager. This shared platform also facilitates the communication of objectives and key deliverables. It enables the shared creation and update of marketing plans, presentations, task tracking, campaign monitoring and review as well as up-to-date events calendars and the organization of shared contacts.
The Blue Dashboard delivers a customizable portfolio of processes for every project whilst keeping all stakeholders fully informed. Using a proven and consistent workflow to keep projects moving forward, all relevant personnel will be kept up-to-date with each stage of the project.
All tools within the Blue Dashboard are designed to empower the organization by strengthening sales and marketing efforts.
