Enterprises routinely spend 10-30% of their revenue on marketing and sales activities without being able to demonstrate a positive return on investment (ROI) from those investments. Effective lead management measurement and reporting provides these enterprises with anopportunity to determine which programs actually drive sales by evaluating the associated processes and outcomes.
Claudio Marcus, LeadManagement Measurement & Reporting,
Gartner Research
Having delivered a successful event, it is our goal to provide you with the right tools and technologies to achieve optimum results from the leads you have generated.
Blue Leads will deliver you unsurpassed lead generation information and qualification, relevant supporting data integration, reports, response triggers and sales & marketing support. This in turn helps you to monitor and measure your costs-per-lead, enabling you to understand and continually improve your return on investment (ROI).
Blue leads is our trade show lead generating system designed to create or update internal databases by generating traffic to your exhibition space and encouraging potential customers to engage with you and leave their contact and business details. This event software provides effective evaluation, management and control.
State-of-the-art Blue Leads technology reads the unique barcode on the attendees badge, matching it to the internal registration system and uploads your attendees demographics and details. This enables easy question and answer screens for maximum client assistance, as well as lead qualification and database enrichment.
Once the submit button is pressed, the lead data is stored locally and wirelessly uploaded to a secure lead portal. As a lead is captured it is also copied into the centralised database. Pre-set qualification rules are instantly run against the lead data and at any time during the event, you can access, analyse, email and export your leads.
Blue Leads offers custom real-time exports for existing CRM systems with data mapped to your sales specifications and requirements, bridging the gap between the sales and marketing teams.
Finally, Blue Leads incorporates, Blue Bookings - your full service event booking manager.
To summarise just a few of the benefits:
- Set up and publish your custom event registration page tying in with the design of your website
- Customize forms to include your own business critical questions and multiple input field options
- Choose the critical data you want to collect from your registrants through a standard web browser interface
- Attendee data and registration pages are available online 24/7
- Generate reports, including registration attendees and sales reports
- Enhance your ticket sales through online event registration
- Sell tickets for any type of event with features such as free marketing productivity tools to increase ROI
- Powerful tools manage registration data, giving you re-useable templates for recurring events
