HP Photography and Printing Master Class Road Show by Magnum 2008 - 2009
The launch of the new HP large format printer was the starting point for a promotional tour through Europe & Dubai. We visited artistic venues in cities such as Munich, Paris, Rotterdam and invited professional photographers, Photoshop artists and creative professionals to join us. In total we reached between 100 and 150 people per location and this meant that the event was a great success.
This event took the form of a tour through 6 European cities & Dubai to promote the newest Z3200 large format printer. In every city there were inspiring presentations by Magnum Photographers such as Thomas Hoepker, Carl de Keyzer, Alessandra Sanguinetti and Donovan Wylie. In the afternoon, people took part in several workshops on Colour Management, Black and White, Applications, Digital fine art and more.
Blue Projects took care of finding the artistic & creative location, catering, technical equipment and the transport of goods. Each venue had a reception area, a conference room for 150 people and 2 smaller workshop rooms, all of which were equipped with the very best technical equipment. Blue Projects also designed the html that was sent to the HP database to invite people to this event. Everybody who registered on the HP website, had the opportunity to upload a picture. This picture was then printed on an HP printer and placed in the HP Photo gallery that was based in the foyer. In this way, we created an attractive reception area with various images of the attendees in the photo gallery, A0 size images of the Magnum speakers and partners and local resellers from HP such as Adobe, Nik Software and X rite.
Target group
Professional photographers, photo journalists, Photoshop artists, advanced amateurs, social and wedding photographers, graphic designers, creative professionals and print/production agencies.
Objective
* Launch Z3200 with new value proposition
* Create awareness around new HP LFP model
* Address potential customers and supplement their knowledge
* Continue to be inspirational and gain professional photographers’ preference for HP Z-series
* Show HP’s commitment to Pro Photo market
Client
HP
Category
Roadshow
Location
Rotterdam, Munich, Barcelona, London, Baden, Paris & Dubai
Date
2008-11-18 - 2009-02-19
Result
100% of the evaluation forms collected stated that the event was "interesting" or "very interesting" for the attendees. One of them said: "You managed to sell us the printers without us noticing it" which describes the whole objective of the Master Class in a nutshell!
Customer contact
Montserrat Petit
