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Creative Suite 5 Launch

The countdown for the Creative Suite 5 Launch finally came to its end! On April, 12th the new Creative Suite was released with different exclusive events all around the world. Blue Projects took care of the events in the German and Dutch speaking regions. The absolute highlight in this occasion was, of course, the live streaming video from the USA where Adobe’s CEO, Shantanu Narayen, presented the newest product of the company to the entire world.

In the meantime, Blue Projects was also getting ready for the big launch in Munich. More than 700 visitors had the pleasure to get to know the new features of this software. A whole day was devoted to the latest Adobe product. Special interest was arisen in the presentations on Photoshop, InDesign, Premiere and Illustrator.

It was also possible to attend some hands-on developers’ sessions, all focused in Flash, as well as presentations from the sponsors of the event such as X-Rite, HP, Epson, Wacom or Nvidia. These companies presented their newest products to be used together with the Creative Suite, which was of great interest for the different branches involved in this unique event.
The release of the CS5 coincides in time with the 20th anniversary of Photoshop. For this occasion, Blue Projects had the great idea to make a Photoshop exhibition which offered the attendees the possibility to go back in time to get to know all the Photoshop versions since the very beginning! The visitors could work on every computer and were able to see the improvements of this great product through the 20 years. Particularly interesting was also the hardware, which was also provided by Blue Projects. Each version of Photoshop corresponded in time with the computer on which the software was installed!

Blue Projects took care of the planning and logistics of the whole event, from the location search, registration of the visitors, technical equipment coordination in all stages until the partner acquisition, invoicing and assistance.

Target group

* Creative users from the design, print, web and video sector.
* Pre-press agencies
* Digital imaging

Objective

* Introduction of the Creative Suite 5 to the creative market sector.
* Reconfirming Adobe’s leading position in the Creative IT sector.
* Perfect platform to demonstrate the latest solutions for creative professionals
* Get together & famous event for the creative scene (Design, Print, Web & Video)
* High-level target audience (design-professionals)
* Interaction of the audience with Adobe partners

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