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GSMA Mobile World Congress is the largest, most significant and most successful global mobile event in the world.

The four- day conference and exhibition attracted 47000 visitors from the world's largest and most influential mobile operators, software companies, equipment providers, internet companies and media & entertainment organizations, as well as government delegations. 50 per cent of Mobile World Congress attendees hold C-level positions, including more than 2,800 CEOs.

The 2009 Congress featured 1,300 exhibiting companies and occupied more than 57,000 square meters of exhibition and hospitality space. That’s 11 per cent larger than previous year. Nearly 2,400 international print, web and broadcast media attended the event to analyze and report on the many significant industry announcements made at the Congress.

The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites more than 750 of the world's mobile operators, as well as 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, internet companies, and media & entertainment organizations. The GSMA is focused on innovating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.

Adobe's attendance to this tradeshow contained a hospitality suite with 7 meeting rooms and a separate booth. These two have been organized and built by Blue Projects, like the previous years.

Target group

Individual costumers and national economies, mobile phone operators and manufacturers.

Objective

Advance Open Screen Project (OSP) initiative with partners and influencers.
Showcase the unique value of the Flash Platform for enabling rich, seamless experiences across devices.
Demonstrate Adobe’s commitment to mobile and OSP.
Launch Adobe Flash Lite 3.1 Distributable Player as an important step towards delivering on the vision of the Open Screen Project for a consistent run time that is updatable by air.