Adobe video powers the future of entertainment

Blue Projects this year, as in previous years, built the Adobe stand at IBC2008. IBC, the International Broadcast Convention, is a trade fair where all the leading organisations in the industry showcase their latest broadcast technologies.
This year, Adobe held the pre-launch for new CS4 products in sneak preview format.

Blue Building has realized the Adobe booth and Blue Projects did the project management including 3 Ancillary events:
* 11 September, C-level Roundtable, boardmeeting in the Rembrandt Tower, boattrip to the Dylan Restaurant.
* 12 September, Press dinner, boattrip from the RAI to the Amstel Hotel for the dinner.
* 13 September, Broadcaster Cocktail in the Mansion.

Target group

47,000 professional visitors to the trade fair, including primarily broadcast stations, networks, dealers, post production companies and broadcast services. Employees from these organisations work primarily in the corporate, sales/marketing and technical departments.

Objective

Communicate the video message and CS4 pre-launch press/customer meetings, networking and gather 2,000 leads.

Response Adobe Systems Europe

"First of all I wanted to thank you for your great support during IBC. From my perspective the show went very well and we got everyone excited about the new CS4!"