GSMA Mobile World Congress is the largest, most significant and most successful global mobile event in the world.

An estimated 52000 visitors gathered last year in Barcelona to do business, to discuss the hottest trends in the mobile communications industry, and to participate in its future.

The Mobile World Congress combines the world's largest exhibition for the mobile industry with a cutting edge congress featuring the most prominent Chief Executives representing mobile operators, vendors and content owners from across the world. The event is where the industry defines its future and creates business. GSMA Mobile World Congress is built around an exceptional conference agenda that features the most prominent CEO and board-level speakers from mobile operators, content owners and vendors from across the globe. The conference will cover both new and existing industry issues and trends, providing informed and thought-provoking insights through balanced, informative presentations and discussions.

Adobe's attendance to this tradeshow contained a hospitality suite with 7 meetingrooms and a separate booth. These two have been organized and build by BlueProjects, just as the previous years.

Target group

Individual costumers and national economies, mobile phone operators and manufacturers.

Objective

Accelerate the adoption of Flash mobile technologies and solutions.
Enable productive customer meetings and relationship building opportunities.
Continue to build on Adobe’s year-over-year presence at the show.